“Now” Ro TV spot
Role: Creative Director/Concept/Script
Director: Jimmy Marble
Senior Creative Director: Katie O’Keefe
Associate Creative Director: Taylor Givens
Art Director: Rayna Devaney
“Smooth” Ro TV spot
Role: Creative Director/Concept/Script
Director: Jimmy Marble
Senior Creative Director: Katie O’Keefe
Associate Creative Director: Taylor Givens
Art Director: Rayna Devaney
“Hot” Ro TV spot
Role: Creative Director/Concept
Director: Jimmy Marble
Senior Creative Director: Katie O’Keefe
Associate Creative Director (Copy): Topher Cusumano
Associate Creative Director (Design): Taylor Givens
Art Director: Rayna Devaney
“Josh Testimonial” Ro TV Spot
Role: Creative Direction/Copywriter
Director: Zaid Al-Asady + Kacey Coburn
Senior Creative Director: Katie O’Keefe
“Gray Testimonial” Ro TV Spot
Role: Creative Direction/Copywriter
Director: Zaid Al-Asady + Kacey Coburn
Senior Creative Director: Katie O’Keefe
“One Shot” Ro TV Spot
Role: Creative Direction/Copywriter
Senior Creative Director: Katie O’Keefe
Art Director: Rayna Devaney
Motion Designer: Wesley Bernick
“20 for 20” Ro TV Spot
Role: Creative Direction/Copywriter
Senior Creative Director: Katie O’Keefe
Art Director: Rayna Devaney
Motion Designer: Wesley Bernick
Life Well Slept: Casper's longest running TV commercial
Role: Copywriter/Creative Direction (and voiceover)
Motion Design: Tim Suglian
Illustrator: Tomi Um
Design Videos: A series of documentary-style videos that gives viewers a behind-the-scenes look at Casper's design team
Role: Story arch, script editor
In collaboration with: Even/Odd, Tim Suglian, and Huy Vu
National Inventors' Day: A celebration of Quirky's community of inventors
Role: Copywriter
Video editing: Ben Machado